Branding and Rollout
Client: Anani Online
Project Brief: Create branding suitable for usage on a website still to be designed and built.
This project was to be completed in a way that would allow for the symbol to stand alone, and for both versions to be easily identifiable, while fitting within a standard customer expectation.
It was made clear by the client that they wanted the branding to be minimal, clean and sophisticated. They also wanted it to be direct and to the point. Their aspiration was to be in the same league as the likes of Amazon, Ali Express, and other large retailers.
While the designs were accepted, Anani Online didn’t end up coming to fruition as the client faced unexpected external factors to contend with.