Client: Charles Parsons Interiors
Project Brief: Create a logo for the ‘basics’ range that would work alongside existing branding.
This project involved creating a new sub-brand that would fit within the existing branding guidelines.
The client wanted the design kept simple, sophisticated, while also having a sense of strength. We focused on an elegant and minimalistic approach. This branding was then applied to a range of products manufactured and distributed across New Zealand and Australia.