Branding and Rollout
Client: Fluffy Duck Art – by Heather Baird
Project Brief: Create a logo for use on a range of media, that includes a feather.
The client wanted a feather, and had told me that they appreciate fascinators.
Because of these two factors, I wanted to incorporate elements that reflected the client’s personal style, as well as be appropriate for their audience. This meant including elegance, shophistication, and a level of wholesomeness, while also including femininity and individuality.
The branding needed to be unique enough to stand up against other artists marketing their work, and stand out enough to carry across to a public exhibition.
This branding was applied to social media and wider promotions, as well as the debut public exhibition for Heather Baird as an artist.