Branding

Client: Liberate I.T.
Project Brief: Create an entirely new logo, variants, and full brand positioning

This project was part of a wider overhaul that we completed over 2018 – 2019 for Liberate I.T. and included many pieces of collateral.

Liberate I.T. are a top level NetSuite Solution Provider in New Zealand and Australia. We first began working with them because they wanted to overhaul their branding, which at the time was very simple and following a generic blue and grey colour scheme. Their existing logo had a star included in it to dot the i, and they requested that I experiment with ways to keep that included. After showing them a range of concepts, we all agreed on this direction.

The brief stated that not only did the brand need to elevate the corporate identity of the company, but that it needed to be unique and different enough to truly stand out against their competitors. Because of this and a number of audience-specific considerations, we went with a mix of inspirational child-based imagery and bright colouring with high contrast.

These logo variations have been rolled out across a complete set of collateral.

What Our Clients Think

My experience in working with Signal Boost has been nothing short of outstanding. Signal Boost has worked on branding, advertisements, promotions and various marketing collateral. Signal Boost has not only been a source of design, but has been able to provide creative direction with a strategic marketing focus. They have been able to turn around projects in a quick and thorough manner, going above and beyond to make recommendations and suggest innovative concepts. [Signal Boost] is professional in their communication, standard of work and creativity. I would highly recommend their services to you.

Larissa - Darche, Australia

Signal Boost's work with Line 7 is greatly appreciated. They are thorough and efficient always meeting the task given to them. When we were challenged on a project they would contribute suggestions that were always creative and successful.

Danielle - Line 7, NZ

Signal Boost has been a great asset to our business. They have helped us with graphic design, online marketing and project management, consistently delivering a high standard of work. They have a positive attitude with a proactive and well-thought out approach to projects. We look forward to working with them in the future.

Lou - Charles Parsons Fashion, NZ & Australia

Signal Boost was my point of contact for marketing design for the Interiors Division of Charles Parsons Interiors. During the time I worked with Signal Boost they consistently performed to a high standard and delivered exactly what the brief required. All their work was completed within the requested time frame and I never had to follow up on outstanding items. This is extremely important in our industry as we have to work to timelines which if delayed can put significant pressure on our business. Signal Boost's design work is outstanding and not only that, extreme thought was put into each project and adjustments were made to benefit the final outcome. If there was something that didn’t look, or sit right in the brief that was provided, they would put thought into a better alternative. I would have no hesitation in recommending Signal Boost for any prospective design or marketing work and hope to work with them again in the future.

Kylie - Charles Parsons Interiors, NZ & Australia

Signal Boost joined us in late 2015 to help us through our pre Christmas rush. During their time with us they proved themselves very competent in Adobe’s design applications and helped us create some excellent solutions to layout and design problems. Kody was well presented and professional in their conduct. They managed their tasks well and was flexible working with tricky timelines and difficult deadlines.

Haniel - Tru-Test, NZ

I have worked with Signal Boost on a handful of projects. Kody has always been honest, direct, and professional in their work and their communication with me. They insist upon the very highest standard of work, and it shows. I look forward to seeing their future projects.

Rob - Neighbourhood Nerd, NZ

Kody McIntosh has worked with us on an ongoing contract basis for the past several months. They have worked on a range of projects including branding, web design, web build, assets for social media, and targeted email layouts. Kody has worked from home, in a self-directed environment. They have made themselves readily available when required to work in the office as well. Even with having had worked almost entirely from home they are prompt and professional with their responses, and have completed all work in a timely manner. They have communicated clearly, asking for more information or making suggestions where appropriate, and has always delivered in accordance with expectation. In almost all cases their work has been approved by the client on the first pass, with positive feedback around the creativity shown. I would happily recommend them as a design professional.

Yusuke - Unleashing Potential, NZ

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