Web Build and Rollout
Project Brief: Rollout and build a WordPress website based on a supplied partial design
Inugo is a parking app that is trying to change the way we park the world over.
While we were managing the website through 2017 and 2018, the app was active both within New Zealand and also America. Because of this, the client needed the site to be set up to serve messaging specific to different audiences, without compromising performance.
Platform: WordPress, internal CRM, user geolocation-specific content
Optimised for: Page speed, accessibility, mobile responsive
This website was built using WordPress, and integrated with their internal CRM, which required custom coding to achieve.
This meant that optimisation was a priority, as the custom aspects of the build had the potential to slow down site performance. We were able to achieve this and create a happy medium.
The content within the website was configured to serve whatever message was the most appropriate for the user based on their location. Both within-page content, and also full page url-based redirection was included to accommodate this.