Website Design and Build
Client: Bay Stonecraft
Project Brief: Design and build a website that has e-Commerce style galleries, but functions as an enquiry site.
Bay Stonecraft is a memorial crafting business based in the Bay of Plenty. Their specialty is with designing and crafting custom headstones and other memorials for people once they have passed on.
Because of the nature of the content, there was a need to maintain sophistication and respect, while also trying to avoid it becoming too somber to be visually appealing.
We worked with them to create both a written content style and a visual direction that would honour both sides.
Optimised for: E-commerce inquiries, page speed, accessibility, mobile responsiveness, easy updates.
This website was built using WordPress and hosted on an excellent WordPress-specific hosting platform.
The client wanted to have the style and functionality of an e-commerce site, but with it set up to encourage inquiries rather than online sales. In order to accommodate this we created a customised plugin that would allow for this balance.
Because of the number of product images being included in the site, specific focus was placed upon maintaining speed and performance. It is utilising tailored image compression, and dynamic loading to aid in its speed.